About Legit security

Legit is a application security posture management solution for large organizations who build applications that are both external facing and core to revenue.

Legit allows companies to build a scalable security program foundation to reduce risk, protect their software products, and make compliance easier across complex environments.

Brand expansion

The brand is the foundation of how it’s audience perceives the company. It reflects it’s mission, values, and ambitions. But as any business grows and evolves, the brand might need to evolve too.

Here’s how we helped Legit Security take their brand to the next level:

To ensure a cohesive brand experience, we developed a comprehensive brand identity, including a refined logo, color palette, a clear and legible typeface, and a suite of engaging visuals. This unified approach reinforces Legit Security's brand recognition and strengthens its market presence

Logo Redesign

The core challenge was to modernize the existing stamp logo, making it more versatile and visually appealing. The logo was adapted to work seamlessly across various applications, from digital to print, ensuring consistent brand recognition.

Color Palette & Typeface

We retained their signature purple for elegance and confidence but shifted its tone to feel more approachable. By adding a complementary light green, we created a sense of inclusivity and success while swapping dark backgrounds for a light (white) theme to signal maturity and professionalism for their C-suite audience.

We choose a clean yet sophisticated typeface that have the ability to provide impact and recognition when needed, but also to allow for the more refined and functional moments.

Iconography

To expand their branding, we developed custom icons inspired by their logo’s circular elements, transforming them into seals of quality that emphasized their key values and boosted memorability.

Holistic implementation

The refreshed brand embodies their growth and establishes them as a trusted, credible leader in their industry. We brought this vision to life across various marketing channels.

How do you know it’s time for a brand expansion or a redesign?

• You’ve outgrown your current branding:

  What worked in your early days may no longer reflect your company’s size, audience, or ambitions.

• Your market is shifting:

  Changes in customer expectations or competitive landscapes mean your brand needs to adapt to stay relevant.

• You’re reaching new audiences:

  If you’re targeting more mature or high-level decision-makers, your brand should communicate the right level of professionalism and trust.

• You’re expanding your offerings:

  Adding products, services, or markets often requires a fresh look to tie everything together cohesively.

If you’re ready to align your brand with your current business goals, let’s talk. Whether you need a brand extension or a complete redesign, Muze is here to shape your next chapter.