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Long distances don’t interfere with developing user experience and brand strategy

Company: Tajoomii

What we did:

  • 360 Product Design
  • Platform UX Design
  • Platform UI Design
  • Brand Strategy
  • Brand Design
  • Website Design

The Context

In the midst of a global digital transformation, location does not have to be a deciding factor in who to work with any longer.
UX/UI design firms now have access to a wealth of state-of-the-art tools and applications that support communication, enhance productivity and improve workflow. Our team at Muze has been working with clients remotely since 2012 and our experience has proven to us that this format is not only “good for business,” but is highly effective.

In a recent project with Tajoomii, a Silicon Valley startup, we were tasked with developing a full product experience, from defining brand attributes through to a complete UX/UI design for it’s website. In this article, we will demonstrate how we employed a range of digital tools and applications across four major design stages that not only supported the overall process, but ensured that the Tajoomii website was built to exact specifications.


Communication is a critical factor in the success of any project. Today, with the dramatic improvement of video quality, the development of real-time chat tools and the widespread use of digital communication apps, workplace communication is faster and more direct than ever before.

When we started working with Tajoomii, we established a communication protocol and provided access to several tools including Slack, for instant messaging and document exchange; Monday, for workflow planning and tracking; and Google Hangouts, for video and voice calls. This ensured that Tajoomii’s San Francisco-based team had unlimited access to our designers in Tel Aviv.


Clear visualization is essential to get consensus from stakeholders, which is why we work with Miro, one of the leading visualization collaboration platforms on the market. Miro’s robust digital whiteboards allow us to brainstorm, live-sketch ideas, manage remote design sprints, collect and present research insights and gather feedback, all in real-time.

Before a line of code was written, Miro helped us to get to the heart of the Tajoomii concept and flesh out various design routes before making a final decision with the Tajoomii team. Because all the data was collected in one place, our designers could refer back to the whiteboard throughout the process, which improved traceability and reliability.


When the ideation and foundational design work was complete, we moved the Tajoomii project to InVision, an interactive prototyping tool that provides an immersive demonstration of the digital product.

Each board was designed to imitate webpages and features of Tajoomii’s website. With the ability to write comments, test options and sketch-in adjustments, InVision allowed both teams to get a real sense of the user flow and collaborate on the final design so the project could move to the next stage rapidly and efficiently.


Bridging the gap between the design phase and development phase is a challenge and the handover between the two can be a major source of error. Lack of communication and gaps in knowledge are the main reasons for undue feedback loops and quality issues. This is why platforms such as InVision and Zeplin are incredibly valuable.

On the Tajoomii project, we worked with InVision. Once the prototype was finalized and we received the green light from Tajommii, our goal was to ensure that the product was built exactly as we had envisioned. On the platform, we were able to embed all specs (design elements, code snippets, graphic assets, animation specs etc.) so the developers could enter the “inspect mode” to grab this raw data with ease. The developers were also able to comment and explain any limitations or feasibility issues, so our design team could troubleshoot and find alternative solutions.

With such a powerful tool, the collaboration between the UX/UI designers and developers has never been easier.

In Conclusion

The ultimate key to success is to have a defined structured working procedure. But the use of robust digital communication and design tools have contributed to an even more efficient, more effective design process. So no matter whether you are sitting in Singapore, Tel Aviv or London, Muze can help you and your team realize your digital product dreams.

Do you need help with your product design Let’s create!

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